TTEC runs one of the most complex annual corporate events in the CX industry — a three-day global summit bringing together senior leaders from its operations across six continents. In previous years, the event team managed delegate travel using a combination of email threads, spreadsheets, and three separate agency portals for flights, hotels, and visas.
The results were predictable: duplicated bookings, missed visa deadlines, missed group fare windows, and a manual session allocation process that took weeks. For the 2025 Dubai summit, TTEC set a clear brief: one platform, one login, full automation.
"We were managing flights in one system, visas in another, and session allocation in a spreadsheet. It was costing us time and money we didn't need to spend."
— Global Events Director, TTECMetasparQ deployed four products for the TTEC summit, working together as a single integrated flow from registration to arrival.
"MetasparQ transformed how we run our global summit. What used to take weeks of back-and-forth on flights, visas and session scheduling now happens automatically."
— Sarah Johnson, VP CX Operations, TTEC DenverThe 2025 TTEC Global CX & AI Summit ran with zero visa processing delays, a 22% reduction in total travel spend, and a 94% average SmartMatch accuracy score across all delegates. The event management team reduced their administrative overhead by an estimated 60% compared to the previous year.
Post-event, TTEC expanded their MetasparQ subscription to include the AI Call Centre Metrics module for their contact centre operations — applying the same data-driven intelligence layer to their day-to-day agent performance.
Branded registration portal live, GDS connections confirmed, TTEC delegate database imported.
Session catalogue uploaded, matching rules configured per department and seniority band.
847 delegates registered, visa applications auto-initiated for 142, group fares locked in for all 38 routes.
All delegates received personalised itinerary, session schedule, and hotel confirmation via WhatsApp.
Organiser dashboard tracked arrivals, session attendance, and catering in real time. Zero escalations.
Whether you have 50 delegates or 5,000 — book a demo and we'll show you the full event flow live.
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